Union Coop has climbed on Dubai's major OOH scene, celebrating the United Arab Emirates' Year of the Fiftieth with a new promotional and awareness campaign. The leading retail brand's last appearance on the UAE's outdoor advertising arena concerned bringing surprises to the scene with real-value deals on a wide range of goods from electronics, to household appliances. Union Coop is currently back on billboards even stronger celebrating the UAE's National Day with a huge "50th" on the billboards.
Union Coop inaugurate hypermarkets and run cooperatives across the UAE and it is the largest consumer cooperative shopping app in the region, operating in 23 locations and four malls. In addition, Union Coop has two grocery chains, Mini Coop and Coop, making it the first consumer-centric business in the Middle East and North Africa featuring a smart shopping concept in its locations. The OOH visual uses the promotional ad copy "Spend AED 200 in any of Union Coop branches and win". The advert also highlights that the hottest offers will be active "From 10th November 2021". The visual portrays a range of products; iPhones, gold and silver cards, a bicycle, and home appliances products including an; oven, microwave, washing machine, and refrigerator. The campaign also informs Dubai's OOH audience that there will be "250 WINNERS" portraying firecrackers across the billboard.
The OOH campaign is a relatively new one that was spotted on Dubai's main roads during the first week of November and was distributed as uni-poles and digital screens.
Industry: Retail Shopping
Brand: Union Coop
OOH Size: Digital Screen | Uni-Pole
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | Promotional Campaign | UAE | UAE's 50th National Day | Union Coop | United Arab Emirates | Year of the Fiftieth
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