In the past few days, the leading UAE-based banking group, Emirates NBD has been featured on the OOH scene, inviting the audiences to witness a teasing surprise among the stars for the entire nation with a catchphrase "Stay Tuned For A Surprise Among The Stars" that sparked curiosity. On December 1, the esteemed bank drew onlooker's attention to the OOH arena by revealing the mysterious surprise, after its latest OOH campaign.
FP7 McCann and Dubai Astronomy Group have collaborated with Emirates NBD to commemorate the country, its vision, its people, and its future on its 50th National Day by raising its national brand among the stars. In other words, the UAE becomes the first nation to have its own constellation of stars. The team behind the concept studied star maps in the night sky and discovered a cluster of stars in the shape of a map of the UAE, which they registered with the Dubai Astronomy Group. The shape is made up of seven stars, each representing one of the UAE's seven emirates (states).
Astrological vistas are featured in the ad, with the stars illuminating the dark background depicting space. Expo 2020 Dubai's distinctive logo signature was placed on an appealing backdrop since Emirates NBD is an official premier partner of Expo 2020 Dubai, on the other hand, an event at Expo 2020 Dubai launched the idea through a film.
The campaign was seen in the first week of December in a limited location on Bridge Billboards in Dubai.
Brand: Emirates NBD
Advertiser: Emirates NBD
OOH Size: Bridge Billboard
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | Emirates NBD | Expo 2020 Dubai | UAE | United Arab Emirates | Year of the Fiftieth | UAE Golden Jubilee FP7 McCann | Dubai Astronomy Groups | UAE National Day
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