Taif Al Emarat climbed on UAE's primary billboard platform celebrating the UAE's 50th National Day, or the Year of the Fiftieth, launching a new signature fragrance called Union Perfume. Taif Al Emarat's prior appearance on the UAE's OOH scene was last March when the brand was showcasing its luxury scents and fragrances inspired by Arabic roots. The high-end perfume brand is currently back on billboards even stronger with a scent like no other, mixing a rich amber fragrance with musk, embracing the sky of glory and homelands.
The packaging of the unisex fragrance displayed on the billboards gives off strong vibes of the treasures of oud and rising for eternity. One of the campaign visuals portrays the sophisticated perfume bottle which is in the color ruby red, and has gold details with a gold middle piece where "UAE" is carved along with the United Arab Emirates' flag. The top lid of the bottle also features a ruby red stone while the background of the visual portrays fireworks and a celebration. Another visual of the campaign also portrays the colourful and catchy fireworks which are bound to attract consumers' attention on the roads, using ad copy "YEAR OF THE FIFTIETH" and "50 Years of United Arab Emirates". The visual also highlights that there are "50 Branches of Taif Al Emarat", and uses ad copy which translates to "With pride that fills our hearts, and with determination that draws our path, we continue our destiny towards the future".
The limited campaign is a relatively new one that was spotted on Dubai's main roads during the fourth week of November and was distributed as bridge billboards
Industry: Cosmetics & Personal Care
Brand: Taif Al Emarat
OOH Size: Bridge Billboard
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | UAE | UAE National Day | United Arab Emirates | Year of the Fiftieth | UAE's 50th National Day | union perfume
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