WAFFAR strikes on Cairo's prime outdoor advertising scene with a new awareness and promotional campaign, branding the new online platform and service as the first of its kind. The brand promises the easiest and most convenient way to save money when buying online by providing "24% Cash Back on all your purchases". 

With Amr Wahba on billboards, WAFFAR has made a bold and significant appearance on Greater Cairo's OOH platform, highlighting the fact that consumers can now shop and pay at more than 250 stores including; H&M, NewChic, Jumia, iHerb, amazon.ae, noon, Booking.com, sprii, jamalon, Defacto, YASHRY, TFK, and more. The online platform provides CashOut Quarterly through; MasterCard, Fawry, Etisalat Cash, Meeza, WE Pay, National Bank of Egypt,Fawry, mashreq, and more. The OOH visual portrays the star Amr Wahba in various outfits and landscapes where in one ad he's wearing a formal tuxedo and cool shades pointing at his phone. Another visual shows the star in a laboratory wearing a lab coat, while he's holding a lot of cash in another visual wearing cool fits. Amr Wahba dresses up as a professional chef in another visual of the campaign and he also gives the impression of a handyman recommending WAFFAR in a separate visual. 

To find out more on WAFFAR's Development's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more. 

The Art & Science of OOH

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