Persil takes advantage of its good reputation in the Egyptian market and pushes up its gel product. Persil is one of worldwide giant Henkel’s products, a German multinational that develops three product categories: Adhesive Technologies, Beauty Care and Laundry & Home Care. Among renown brands that the global corporation has brought into the Egyptian market, such as General, Fa, Pritt, and Gliss, Persil is undoubtedly one of the most valuable as it has reached to deep categories of customers in the Egyptian consuming market.
The artwork of the OOH ad message hosted famous actress Yousra Allouzy as brand ambassador – standing against a dark blue bubbly background, she presents the product as a celebrity under the lights.

Henkel’s Persil shows off the Gel-00
Henkel’s Persil shows off the Gel-00

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