In the past days, a cultural campaign has been featured on Cairo's OOH platform to remind promising young talents, authors, and writers with the iRead Awards, returning on its 2nd round at Cairo Opera House on 23 November, 2021.   

The iRead Awards is one of the most important cultural initiatives and events in the Arab world, with the goal of unleashing talents and fulfilling the dreams of writers and authors while reviving reading in the Arab world.  

The event was held at the Cairo Opera House grand theater on November 23, hosting a group of cultural icons, public figures, publishing house leaders, authors, writers, and talents, under the sponsorship of Orange Egypt's management. This year, iRead Awards featured nearly 10,000 voices, 1,000 short stories, 100 authors and novelists, and a variety of other special activities. 

On a partitioned background, the visuals hosted the event's signature logo on a black luxurious background and revealed all the essential information to know about the event. The second part highlighted the phrase in Arabic “ بندور علي نجيب محفوظ جديد”, referring to the best 3 written reviews of Naguib Mahfouz’s literary works to be honored. 

The bottom section of the campaign revealed the sponsors and the partners of the event, prominently Orange as the major sponsor, Elfasla, RMC, NogoumFm 100.6, and more.

Longing for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.

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