VIA Drive Thru climbs up on Greater Cairo's major OOH scene with a massive awareness campaign intending to raise maximum brand familiarity of the mobile app and food delivery service. The delivery service sends the main message that traffic does not have to stand in a customer's way. The brand also sends the message that in today's busy world, where traffic is not limited to the standard rush hours and where easy parking is most of the time considered a privilege; we all deserve the ease of running important errands quickly while being able to treat ourselves to our favorite snacks and beverages.
VIA Drive Thru is currently providing the advantage of simply ordering desired items through a simple and easy mobile application. The advert uses an ad copy that translates to "Drive to the vendor's shop and wait in the comfort and safety of your car while your order is delivered to your car window as soon as you've signaled your arrival". The ad copy also translates to "With VIA Drive Thru, there's no traffic or long waiting lines''. The campaign also encourages Cairo's OOH audience to "Download Now" through Google Play or App Store. The campaign also portrays one of VIA Drive Thru employees, holding a packed box along with a coffee holder carrying two cups.
To find out more on VIA Drive Thru's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
Industry: Mobile Apps
Brand: VIA Drive Thru
Advertiser: VIA Drive Thru
Region: North Africa
Tags: Awareness Campaign | Branding Campaign | VIA Drive Thru
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