The trending event, Expo 2020 Dubai rises once again on Dubai's prime OOH platform with a new awareness and promotional campaign for the phenomenal event. The last official campaign by Expo 2020 Dubai was in August when the organisers were sending an open invitation to witness the making of a new world. Expo 2020 Dubai is currently back on billboards even stronger, with the new campaign motivating people in the UAE and abroad to visit Expo 2020 Dubai and Win. 

The OOH advert uses ad copy "VISIT EXPO AND WIN" along with "50 Weekly Winners & 5 Grand Prize Winners" to motivate the OOH audience for the surprises awaiting them. The campaign uses a visual which shows two airplanes having the United Arab Emirates' flag along with Expo 2020 Dubai's official logo. The advert also highlights that these surprises will be valid from "7 November – 10 December '' while also providing Expo 2020 Dubai's official website. The visual also portrays some of the main sponsors of the phenomenal event. Some of the prizes include; 1x Nissan X-Terra, 9x Expo 2020 gold coins, 15x Jubilee Experience, 25x AED 250 food and beverage vouchers, and the grand prize 5x 1 million Skywards Miles. 

The limited creative campaign is a relatively new one that was spotted on Dubai and Sharjah's main roads during the first week of December and was distributed on Hoarding billboards and Mega Coms. 

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