The beloved hangout “The Beach” has just launched an OOH campaign following its one with Dubai Summer Surprises earlier this summer. Coastal town-style cafes collide with high-end shopping. Relaxation on the beach meets Hollywood blockbuster screens and gourmet family meals meet tantalizing sights of Ain Dubai. From fantastic eating options to retail outlets, play spaces to gyms, and exciting watersports, the Beach offers everything you need for a fun day out. \r\nAt The Beach, they provide a feast, with cuisine inspired by the Mughal Empire, soul-warming North African fare, family-friendly Chinese fare, and gourmet food prepared by world-renowned Michelin-starred chefs. Then there's the genuine gelato, the massive burgers, the all-day breakfasts, and the fresh seafood from the Arabian Sea.\r\nThe striking orange and green billboards with abstract designs pull people’s eyes towards them. The ad copy reads “Beat your personal best in 30s at The Beach!” and includes their social medias, website, logo and “Dubai Fitness Challenge”. To motivate the audience, a girl in white workout clothes is exercising with a fitness ball, with a wide smile on her face and light springing in her eyes. \r\nThe new, limited campaign was published in the second week of November. It was distributed across digital screens in Dubai.