JOI Gifts spikes Dubai's major OOH scene with a contemporary die-cut campaign raising awareness on the art of gifting and a much easier platform to do so. Joi has a wide variety of gift categories including; gifts for occasions, collections, flowers, cakes & gourmet, unique gifts, experience gifts, brands, and gift cards. Joi was established out of the belief that its concept can make the world a happier place, one gift at a time. The platform offers a range of gifts that are perfectly suited to those precious moments with fresh floral arrangements, delicious chocolates and cakes, elegant jewelry, gourmet gift baskets, personalized gifts and more. 

Joi makes it clear that it is here to help with its advantageous online platform and same-day delivery while also providing insightful gift assistance. Whether gifter or receiver, Joi's main goal is to make sure all experiences are seamless and enjoyable from start to finish. The OOH campaign portrays JOI's logo on a white gift ribbon which seems to be coming out of the billboard's banner frame. The main tagline used is "GIFT BETTER". The ad copy also informs audiences that they can now download the app from Google Play or App Store. The visual also highlights the official website "joigifts.com". 

The campaign is a relatively new one that was released during the second week of November as a limited OOH advert that is distributed across Dubai as bridge billboards. 

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