NESCAFÉ Egypt launches a new OOH campaign to promote some of their most popular coffee varieties. The Swiss global coffee brand, which has been present in the Egyptian market for over 100 years as part of the Nestlé family, reminds consumers of their flavor and aroma in this new campaign across the city. With images of NESCAFÉ Gold Blend and the different flavor varieties in sticks, the ads showcase models enjoying a cup of coffee next to a photo of each advertised product, with ad copy that reads “Your cup as you like it”. The campaign uses lightboxes, gates, and a variety of uni-poles in different sizes.
