Dubai TV has made a strong impact on Dubai’s OOH scene across the roads to announce the launch of the second season of the Astronaut program. The astronaut program is considered the first of its kind program for exploring Arab astronauts, it aligns with UAE’s vision and interest in space and astronomy. In cooperation with the British Broadcasting Corporation (BBC), the program comprises 12 participants from different Arab countries, undergoing 30 tests and missions that are based on serious psychological, mental, and physical challenges. Therefore, throughout the ten episodes, each participant has to prove his appalities in front of a group of experts and specialists in space science and psychological tests and friendly, including the jury member, Chris Hadfield; the famous Canadian astronaut. The visuals put the audience in the outer space vibes, featuring an astronaut floating in space, above him an aerospace object that takes the shape of the number “2”, referring to the launch of the second season of the “Astronaut” program. This campaign has shown up in the third week of November in a limited location on Digital Screens and UniPole billboards in Dubai.
