AL AHLY SABBOUR Developments rise on Egypt's prime OOH market promoting and raising awareness on the City of ODYSSIA, as the developers celebrate 27 Years of Success. Al Ahly Sabbour's last appearance on Cairo's billboards concerned presenting Keeva Town Villas in Greater Cairo featuring the beloved actor Mohamed Farrag, however, back in November 2018 Al Ahly Sabbour Developments announced a new phase of Odyssia with an impressive outdoor campaign and targeted the branding of THE RIDGE using the main tagline ELEVATED LIFE. ODYSSIA City connects the living community by offering a shared collective experience that enriches lives providing amenities of arts, culture, sports, and health with a huge green landscape integrating tranquility and harmony. The City of Odyssia is a sustainable destination that is made alive with its people with facilities designed to cater consumer needs. The ad copy highlights that AL AHLY SABBOUR is Celebrating 27 Years of Success while highlighting that there is a Limited Time Offer which revolves around 0% down payment and a 10 year installment plan. The ad visual also makes it clear that The City of Odyssia is In the heart of New Cairo. The ad copy also informs Cairo's OOH audience that the city consists of 3 main clusters; Rare, The Ridge, and Alaire To uncover more on Al Ahly Sabbour Development's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
