First Abu Dhabi Bank (FAB) climbs up on UAE's prime OOH platform with a new awareness campaign targeting travel-passionate individuals. The campaign introduces FAB Travel Cards that are bound to make dreams come true with over 800 airline choices, 500,000+ hotels and 50,000 car rental partners. The FAB Travel Portal can be accessed through the FAB Mobile app or Online Banking. Customers can now view benefits, as well as book flights and rental cars anywhere in the world to check and redeem FAB Travel miles. FAB Travel Card spikes Dubai's major OOH scene using the main tagline When you choose the FAB Travel Card, choices are endless. The brand establishes the fact that FAB Cards is a definite #1 travel companion using campaign visuals portraying a relaxing beautiful beach shore. Half of the campaign visual demonstrates an icy country where a man is seen skiing. In the middle of the two opposing scenarios, a hand is shown holding the FAB Travel Card as it is a gateway to all travellers' aspirations. First Abu Dhabi Bank also uses its official motto Grow Stronger which is bound to attract the mass audience. The campaign is a relatively new one that was spotted on Dubai's main OOH roads during the second week of November and was distributed in limited advertising spots as bridge billboards.
