Coca-Cola rises on Dubai's major OOH platform with its 2021 global campaign Real Magic celebrating Christmas with a brand platform through a multi-channel campaign including a contemporary and refreshed visual identity. Coca-Cola's prior appearance on Dubai's billboards was in December 2020 and the campaign induced an emotional appeal putting into consideration that at the time, social distancing regulations were strict because of the challenging circumstances of Covid-19. The previous campaign used the main tagline TOGETHER TASTES BETTER '', however, Coca-Cola is back on billboards even stronger, celebrating Christmas with a simple, catchy, and creative OOH advertising. The campaign's visual portrays many couples, partners, and friends showing two hands holding the vintage and original glass Coca-Cola bottles. The campaign shows partners holding the bottles very close to each other as if it’s a 'cheers'. This gives off vibes of togetherness and Christmas. Coca-Cola is inviting the world to celebrate the real magic of humanity. The philosophy behind Real Magic is rooted in the insight that magic lives in unexpected moments of connection. The campaign spreads the vibes that real magic happens when people get together and when what we share in common is greater than what sets us apart. The OOH campaign also sends the festive and joyful message that the real magic of community and togetherness is synonymous with this season. The campaign is a relatively new one that was spotted on Dubai's main OOH roads during the second week of November and was distributed in limited advertising spots as hoardings.
