Bestune makes a bold appearance on Cairo's OOH platform for the first time, promoting and raising awareness on their car range. The automotive brand is China's first and largest automotive manufacturer and it is now in Egypt. Bestune's major appearance on billboards welcomes potential consumers to the Bestune family by using catchy advertising copy WELCOME TO THE T FAMILY. \r\nThe massive OOH campaign also uses the main hashtag #BetterThanTheBest to grab people's maximum attention on the road and to establish strong brand identity. The advert's visual portrays several Bestune cars of different models including; the T55, T77PRO, T33, and the B70. Another visual portrays a gold T77 parked in between Egypt's famous Qasr El Nil Bridge and one of China's prime monumental constructions. This visual uses ad copy Destination: Egypt. Another visual of the campaign demonstrates the whole car range while using the main tagline 6 YEARS UNLIMITED MILEAGE. The campaign portrays Shell HELIX ULTRA's and MH Automotive's logo and provides a hotline for additional information. \r\nTo uncover more on Bestune's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.