It's the UAE’s 50th National Day, which is the moment the Emirati people have all been waiting for. The country, and its people, are now in a festive atmosphere, gearing to celebrate the golden jubilee of the United Arab Emirates. This year's National Day is being commemorated on a large scale, as His Highness Sheikh Khalifa Bin Zayed Al Nahyan, the UAE’s president, announced on Dubai's billboards that 2021 will be the Year of the 50th, as a recognition of UAE nation’s remarkable journey over the last 50 years. The UAE's golden jubilee is based on four main pillars; the first pillar is to kick off the 50th National Day celebrations with a joyous atmosphere that will involve all UAE citizens. For instance, a few days ago, a stunning OOH advertising campaign popped up with a visual ad of a building embellished with the national flag of the UAE to inform audiences with a spectacular show that will be streamed live on December 2 from a natural spot near the town in Hatta. Besides, other grand celebrations include displaying dazzling fireworks, entertainment shows, performances all over the country, including an event that have been announced on the OOH arena, featuring popular pianists, composers, and musicians such as Fayez Al Saeed, Balqees, Hussain Al Jassmi, Faisal Al Jasim, Mohammed Al Menhali, and Almas will be taking the stage to perform, hosted by Sharjah committee for National Day celebrations. The second pillar encourages all UAE nationals to reflect on the past's values, principles, and achievements to pay tribute to the UAE's founding father, whereas the third pillar enables youngsters and millennials to set a vision for the next 50 years and to help them reach high-quality national achievements. The last pillar is to set long-term strategies and policy changes that allow citizens to do their role within the community. While people celebrate the Golden Jubilee of the UAE, the most famous brands from the public and private sector companies are joining the celebrations, in their special way on Dubai's OOH scene and declaring exciting offers. In this article, we are tackling some distinctive brands who claimed their place on the OOH to congratulate the nation for the 50th National Day of the UAE. Pepsi & Emirates NBD Spice Up the National Day with Alluring Die-cuts & Mockups! Pepsi The well-known beverage brand has gone viral on the OOH arena to join the joyful celebrations of the UAE 50th National Day, this time in tandem with Expo 2020 Dubai. Pepsi has been seen releasing a campaign with creative die-cuts and mockups, in which the visuals depict part of Pepsi can, emerging from the ad frame of the Hoarding billboards, making it eye-catching on the highways. This year is special since Expo 2020 Dubai coincides with the UAE's golden jubilee celebrations, which is why Expo 2020 Dubai's distinguished emblem is shown on a provoking blue-themed backdrop since PepsiCo is the official food and beverage partner of Expo 2020 Dubai. On the other hand, Pepsi and Expo 2020 Dubai are not only commemorating the year of fiftieth of UAE’s achievements by launching a special limited-edition co-branded can, but also celebrating a new era of exploration that will be shaping the future of the UAE, which aligns with the Expo 2020 Dubai's main theme, adding the catchphrase statement Let's Celebrate The Next 50. Pepsi has also set other facets of celebrations, as the popular drink brand has put on a grandiose show in Downtown Dubai on November 29 at 8:30 P.M., displaying a cool fountain and a light show at the Burj Khalifa. Emirates NBD Emirates NBD was able to bring excitement to the roads on one of the most joyous occasions in the United Arab Emirates, National Day UAE 2021 by hyping up audiences with the gold alloys. Emirates NBD, one of the leading banks in UAE, has tapped die-cuts and mockups in its National Day promotional campaign to spice things up and spread more creativity on prime spots. This has been demonstrated throughout the depiction of protruding gold alloys that extend outside the frame of the bridge billboards. Through this campaign, they are calling all of the Emirati people to join the celebration with the esteemed bank by selecting their banking products and in return they have the chance to be one of the 350 winners to win gold alloys. Emirates NBD seems very active on the OOH landscape, as until now it is the only brand that has released two campaigns for the special occasion. The esteemed bank was spotted on Dubai's billboards to intrigue audiences with a big surprise among the stars for the entire nation, which will be revealed on December 1. So, we can't wait for the curtains to be drawn to unveil the surprise they are cooking. Carrefour, IKEA & Etisalat Have All Hit the OOH Scene with UAE National Day Offers and Freebies Carrefour Majid Al Futtaim has geared up for UAE's National Day celebrations by introducing a new advertising campaign for the French retailer Carrefour. With an appealing background, Carrefour hosted Dubai’s National Flag at the upper space of the backdrop and showered customers with alluring prizes and the best discounts on the occasion of UAE's National Day. The campaign's message involves rewards and prizes worth AED 2.5 million, given away to over 5000 of its customers. Every day, about 500 consumers will be randomly picked to win 500 dirhams, and only 5 lucky winners will be chosen randomly to win 50,000 dirhams on December 2. In addition, Carrefour gives up to 50% savings on main categories, including kitchen appliances, electronics, fresh local produce, household items, food & beverages, and much more than you imagine. Carrefour is also giving away a free ice cream with delectable flavors that pays homage to the UAE flag colors, including vanilla, strawberry, chocolate, and pistachio, to be served to residents in Dubai, Abu Dhabi, Sharjah, and Ajman. IKEA The worldwide home furniture company, IKEA has drawn attention in Dubai's prime OOH platforms with a new promotional campaign on the occasion of UAE's year of the fiftieth. Coincidentally, IKEA is celebrating both its 30th anniversary and UAE's 50th National Day with exciting offers, highlighting that they all celebrate together! IKEA 30 years & UAE 50 years National Day, appeared on an ad copy inspired by the Emirati flag colors. IKEA is surprising its customers with 25 to 50% off on chosen items, available in-store and online, also the graphics depict some of the home furniture items that will be included in the UAE National Day offers with discounted prices. Etisalat Etisalat, was amongst the brands celebrating this cheerful occasion, as it has turned up with a strong presence as usual on the OOH arena to disseminate positive and admiring messages of celebrations, adding the hashtag #50yearstronger. The ad involves Emirati citizens proudly flaunting the UAE National flag, highlighting the statement 50 years United in celebration. On the other hand, the ad copy hosts the phrase Greetings to our Emirates, and a gift to their people, as the mobile network is offering a free mobile data package of 50 GB to its Emirati to celebrate the UAE's 50th National Day, available until December 7. As a manifestation of Celebration, the much-loved beachside dining popup, Etisalat Beach Canteen, is slated to open on December 2 at Jumeirah Beach, as it is considered one of the top things to do on UAE National Day holiday 2021, the event is hosted by the Dubai Festivals & Retail Establishment (DFRE), with a free entry till December 11. Talabat & Abu Dhabi Media Reflect on UAE's Achievements on an Inspirational OOH Campaigns Talabat Talabat, the fastest online food delivery service, just released an uplifting commercial ad full of pride and gratification, evoking the spirit of patriotism to commemorate 50 years of achievements that the UAE delivered during the past years. From the ad commercial video directly to the OOH scene, this patriotic spirit has spread on a new OOH marketing campaign, depicting a squad of delivery workers on motorcycles carrying the UAE's national flag and delivering customers' favorite Emirati cuisine to their doorstep. As for the statement message of the ad, Talabat wishes a “Happy National Day” to all Emirati people, adding the phrase “Proud to deliver the nation that delivers”, remembering all of the UAE's accomplishments throughout the last few years. Abu Dhabi Media Abu Dhabi Media has reinforced its presence on Dubai's OOH platform to celebrate the 50th National Day of UAE, under the motto of No to the Impossible campaign, depicting the spectacular “Hope Probe”. The No to the Impossible campaign is in line with the UAE's comprehensive preparations to go forward with the utmost in the next 50 years, aligned with the wise leadership's vision and objective to construct a more enriched and sustainable structure. The visuals of the OOH campaign show the stories of accomplishments that the UAE has succeeded in achieving during the past 50 years. For example, in separated visuals, the campaign portrays Burj Khalifa, “Louvre Museum- Abu Dhabi”, “Burj Al Arab-Dubai”, “International Book Fair - Sharjah”, “Al Zorah Natural Reserve- Ajman”, and “Jebel Jais- Ras Al Khaimah”, all have been featured on the background, as indicators of some UAE's accomplishments. A Historic Day, Befitting of a Proud Nation This is a significant day for all Emiratis, since it honors those who have sacrificed their lives while serving their country. National Day is celebrated in the United Arab Emirates to commemorate the country's founding in 1971. The holiday celebrates the day that six emirates joined to form the United Arab Emirates, with Ras Al Khaimah joining the next year as the seventh and last emirate, and represents the country’s strive to keep moving forward, achieving progress which is built upon a strong foundation of tradition, principals, and conviction.We wish this great nation all the prosperity in the world, and can’t wait to celebrate alongside its great people
