McDonald’s continues its spicy reign over billboards, as the last time the brand appeared on billboards was to promote the spicy grand chicken sandwiches. This time, the fast-food giant strikes the OOH scene once more with a campaign for the McSpicy burgers, touted as the brand’s hottest burger yet.

The visuals sport McDonald’s traditional yellow background, accompanied by red flames which in turn engulf the delicious burger featured on the ad space. The ad copy states that this is a new and limited offer, and that it contains “The heat you can’t take”.

This limited campaign is a new one that was released during the first week of November and was launched on Uni-Poles, Bridge Billboards, Digital Screens, and Lampposts in Dubai City.

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