Superstar Tamer Hosny hits Greater Cairo's prime OOH scene being the official ambassador and face of Xiaomi Egypt. Xiaomi's last appearance on Egypt's billboards also featured Tamer Hosny, who was inviting audiences to "Discover the Unlimited" with Xiaomi Redmi note 10 series through a massive OOH advert. The leading technology and smart mobile devices brand is currently back on billboards even stronger, promoting and raising awareness for their latest series; XIAOMI 11T 5G. 

The pioneering electronics company features the superstar Tamer Hosny once again, and this testimonial has become a key signature of Xiaomi. The campaign consists of two main visuals; one visual portrays the superstar with a friend taking a picture using the new Xiaomi 11T in a sunny and green atmosphere where they seem to be in utter happiness and tranquility, while the other visual portrays the new smartphone in its two signature colors; Celestial Blue, and Meteorite Gray. The ad copy highlights that this is the "XIAOMI 11T Series 5G" while also using the ad copy "CINEMAGIC'' to represent the fact that Xiaomi 11T empowers users to turn the cinematic moments in their everyday lives since the device provides the ultimate cinematic experience from stunning photography, vibrant visuals, to studio-grade videography. 

To uncover more on Xiaomi Egypt's campaign with Tamer Hosny, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more. 

The Art & Science of OOH

Back To Top Arrow