The trusted brand and market leader in the frozen food industry, Al Areesh has turned up back across Dubai’s streets, showing up on billboards to establish itself as “The One Perfect Choice For All Delicious Meals”, as it always promises audiences a “Taste of Authenticity” as well as offers fresh and delectable frozen products across GCC. Following its previous OOH presence, the premium brand has popped up on the scene, using mainly the orange color on its campaign to stimulate onlooker’s appetite, since orange is the color that makes people feel hungry according to color psychology in food marketing. The visuals show off an array of frozen food, including meat, chicken, fruits and vegetables, seafood, Salicornia burger, and plant-based burgers to suit all preferences. This campaign is a new one, appearing in the second week of November in a limited location on Hoarding Billboards in Dubai.
