JAC Motors hits Greater Cairo's primary OOH scene with a new campaign after its prior appearance concerning the "JAC Motors Break The Parameters" campaign raising awareness on the j7. JAC Motors is now back on billboards even stronger, introducing the JAC J7 along with the JAC JS3 through a grabbing OOH advert. 

The leading automotive brand uses the consistent tagline for introducing the JS3; "A Choice Not An Option" while portraying the SUV exterior and comfortable interior. This tagline was also used for JS3 in this campaign and for previous campaigns and its use maintains brand identity and familiarity. The J7's exterior and interior are also portrayed on the billboards with the official dealer's logo 'KASRAWY GROUP' along with the 'TotalEnergies' logo. The campaign also provides an official hotline while highlighting that Jac Motors offers a "6 YEAR WARRANTY or 150,000". Both cars are demonstrated in fierce red to catch the ongoing audiences' attention. JAC Motors has no trouble in making sure that consumers understand that the company provides a car for a wide variety of preferences. 

To uncover more on the JAC Motors campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more. 

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