Jumia & ValU have both risen together on the OOH scene to seize this spectacular Black Friday season with magnificent offers and payment facilities. The online shopping platform has already landed with an outdoor campaign presenting Black Friday offers, that featured Bayoumi Fouad, Khaled Mokhtar, and Ahmed Basyoni. While ValU has also graced the scene for the same delightful shopping occasion with an OOH marketing campaign.The collaboration of these two giants has yielded a delightful result as the two brands are bringing 0% interest, and installments that can last up to 9 months, with the option to buy now, pay later. All of this is stated on a simple background that’s divided into two color combinations, orange & black, and pink & black. These are accompanied by the ad text “every day is a Black Friday” & “this is what’s up”, as well as the logo for the National Bank of Egypt, which is present on some of the visuals.
Longing for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
Industry: Mobile Apps | eCommerce
Brand: Jumia | ValU
Advertiser: EFG Hermes
Region: North Africa
Tags: Awareness Campaign | Black Friday | National Bank of Egypt (NBE) | Promotional Campaign
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