Egyptian Fashionwear brand Concrete has expanded and upgraded their recently-launched campaign that presents the brand’s new winter collection. The strategic media plan, which started back in September with a teaser OOH campaign and the hashtag “#concreteicons”, and continued with the reveal of Concrete’s icons (brand ambassadors) for the Winter Collection, has just been upgraded in terms of locations quantity and quality, acquiring a greater reach on the highest-trafficked roads of the city. Starting at the beginning of November, the new upgrade continues to use Large and X-Large uni-poles, Double-decker poles, Gates, Lightboxes, T-Poles, and Flags across the Greater Cairo.
