Carrefour, owned and operated by Majid Al Futtaim, joins the celebration of the golden jubilee of the establishment of the UAE all over Dubai's OOH arena. Following Carrefour Friday in its previous OOH campaign, the renowned shopping malls in the region have launched the largest ever campaign “National Day” to offer hot prizes and discounts.
Carrefour has surprised onlookers on Dubai roads in the appealing background, hosting Dubai's national flag at the upper section of the backdrop and offering prizes worth AED 2.5 million over 5000 of its customers, on the occasion of celebrating the UAE's official 50th National Day. About 500 customers will be randomly chosen every day to win 500 dirhams, and on December 2, 5 fortunate customers will be selected randomly to win 50,000 dirhams. In addition, Carrefour offers up to 50% in major categories such as household items, food and beverages, electronics, fresh local produce, kitchen appliances, and more.
This campaign has popped up in the fourth week of November in a limited location on Digital Screens.
Industry: Shopping Malls
Advertiser: Majid Al Futtaim
OOH Size: Digital Screen
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | Promotional Campaign | UAE | UAE Golden Jubilee | UAE National Day | United Arab Emirates | Year of the Fiftieth
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