AZZAR had been long seen on Cairo's billboards from their campaign in 2018, but that gap didn't mean they were quiet in the real estate field. The compound was busy building and flourishing itself.

Inspired by the way of living in California. Azzar is comprised of exquisite, well-appointed flats (single, townhouses, and twin homes), as well as administrative and commercial facilities that will feature top international brands and restaurants. Azzar, a haven of nature, space, and calm, with a layout that incorporates large avenues and streets placed amongst lush gardens, water features, and landscapes. 

Simplicity is the key for this OOH campaign. Ocean blue paints the background for AZZAR, with white writing and a clean-cut font. "California Homes in New Cairo" inspires new generations, trendy families, new parents and new adults searching for their dream homes to go for the real estate brand.      

Longing for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.

Campaign Credits

Industry: Real Estate


Advertiser: Reedy Group

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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