Meraas climbs on Dubai's major OOH scene showing its sincere commitment to creating and continually delivering world-class real estate and master projects and developments, currently shining on billboards with awe-inspiring apartments with a view of City Walk's Central Park. Meraas continues to launch projects that add to the development of Dubai's position as the global real estate investment destination of choice. 

The campaign portrays how Central Park at City Walk has been imagined with a futuristic vision in mind as it features the most sleek, contemporary, and spacious apartments with a breath-taking view of the park and also Dubai's famed skyline. Potential customers have the variety to select between 1,2,4, and 4 bedroom flats with outstanding amenities in a lush green community. City Walk's prior campaigns had to do with City Walk Sunday's and the 'Lagerfeld' CHANEL Shows, however, Meraas is now back on billboards even stronger with ad copy that encourages audiences to "OWN A PREMIUM APARTMENT IN THE HEART OF THE CITY'' using the catchy tagline "REIMAGINE THE URBAN JUNGLE". The visual showcases the elegant and luxurious block of apartments in a completely green surrounding. The campaign also uses a visual that shows the apartment's balcony with refreshing green plans. The other half of the visual uses the word "GREEN" across the billboard while portraying the youthful residents playing basketball and skating. 

The campaign is a fairly new one that was spotted on Dubai's prime OOH roads during the first week of November and was widely distributed as hoardings. 

The Art & Science of OOH

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