Alfath Group for Real Estate Developments is a major developer in the real estate business. Alfath began as a tiny firm in New Cairo and has grown to serve clients in more than 25 countries across the world in less than 15 years. After their campaign for AMAZ, the first business complex with 3D projection, they landed on Cairo’s OOH scene again.
Black and gold are the two most luxurious hues in any color palette, thus the real estate group picked those two for their campaign to exude glamour. They use both colors to illustrate a horse, which symbolises majesty and victory, and more illuminated designs. “Value is more expensive than price” and “Endless possibilities, exciting future” and “Endless originality and profound heritage” are some of the ways the brand chooses to present itself, again placing itself in the mind of customers as a grandiose brand.
Do you have lingering curiosity regarding Alfth Group’s campaign? You can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign’s budget, types, kinds, locations, and more.
Industry: Real Estate
Brand: Alfth Group
Advertiser: Alfth Group
Region: North Africa
Tags: Alfth group | Awareness Campaign
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