CLOROX hits Cairo’s billboards once again after their previous campaign to advertise their collection of cleaning products. Whether it's a sanitary work environment, a germ-free table to serve a family, clean bedding to sleep on, or pure water to drink, cleanliness through CLOROX offers an atmosphere in which people can become their healthiest, most vibrant selves.
On pink billboards, the visuals have pops of colors that add to its attention-grabbing factor, such as yellow, red, and blue. CLOROX’s products are haloed by an illuminated circle that emphasizes their cleaning abilities, as it’s connected to a stain being removed from a shirt and relates to the words “In Every Wash”. The brand flaunts that it has “power like no other to remove the most stubborn of stains”, which is seen in the stain being pulled out in the visual to prove this point.
Want to get an extra scoop on Clorox's campaign? Visit Monitoring Out-of-Home (MOOH), Cairo's dedicated media intelligence company and analysis system that will provide information regarding campaign types, kinds, budgets, locations, media plans, and more.
Industry: Cleaning Products
Advertiser: The Clorox Company
Region: North Africa
Tags: Awareness Campaign | Branding Campaign | CLOROX
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