Novo Cinema has been offering a great time for movie buffs since 2014, so they have turned up once again at Dubai's OOH arena to raise awareness about Novo Premiere Club. This campaign has popped up after a year of absence from the OOH scene. 

Novo Cinema has returned with appealing visuals that convey the theatrical vibes; featuring red seats with movie theatre supplies like popcorn, paper cold cups, 3D glasses, and movie tickets, all wrapped up by a film strip.   

The ad copy highlights the phrase “Loyalty has its Rewards”, inviting onlookers to sign up now for free and start earning points. On the other hand, the OOH campaign hosts the official website, with icons showing that the brand’s app can be downloaded from Google App or App Store, explore it on AppGallery.   

This campaign is a new one, appeared in the first week of November in a limited location on UniPole billboards in Dubai.

The Art & Science of OOH

Back To Top Arrow