The beloved fast-food brand, Hardee's, has returned to the OOH scene in Cairo once more. The brand’s last outdoor marketing campaign promoted its single, double, and triple sandwiches. This time Hardee’s is promoting its exciting Chili Lava burger, which is seen oozing with delicious and spicy minced meat, hot sauce, and melted cheese. The alluring visual invites food lovers to take a quick trip to their nearest Hardee’s branch, and enjoy this delectable meal. All visuals, including the brand’s iconic logo, are hosted against an energetic black background that has some veiny & spicy red lines running through it, almost as if it’s lighting cutting through clouds. The ad copy provides the hotline and website to encourage onlookers to order their favorite meals and eat them with maximum convenience. In addition to that, it is stated that the Chili Lava has “lit up the scene on fire”, and that this offer is available for a limited time. Want to learn more information & details about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
