The E-commerce platform, Jumia has launched a new outdoor campaign to promote special discounts that celebrate Black Friday for a whole month. Starting this week and for the next 30 days, the online shopping portal announces discounts with the help of 4 top-notch brand ambassadors: singer and songwriter Abu, belly dancer Fifi Abdou, creative director Marwan Younis, and El Khalil YouTuber comedy character. The four unique and charismatic ambassadors appear over black backgrounds branded with the orange elements of Jumia, as well as the logos of all participating brands. The campaign started on November 1st and can be seen on uni-poles, billboards, double-decker poles, light boxes, and flags across several districts of Greater Cairo. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Jumia's campaign.
