Our monthly analysis of the outdoor marketing scene has brought us the results for October’s top 20 campaigns. This month has seen the real estate industry retake its place on top of the list, with the first five spots reserved for real estate developers and their OOH campaigns, with ATRIC DEVELOPMENTS taking the top spot.
There is a noticeable rise in the ranking of major real estate developers, including Noor, which is owned by Talaat Moustafa Group (TMG). The OOH campaign for NOOR Capital Gardens has spread across billboards, earning the brand the runner-up position. The third place goes to East Tower, which is of course owned by UC Developments.Since the real estate market is continuously growing, it’s not surprising to see that the next two spots are all real estate projects, with The Median Residences taking fourth place, and One-Ninety taking the fifth spot.
Unlike September, the telecommunications industry has regained its strong presence in the chart, as Vodafone takes up the 12th spot, and Etisalat in the 20th spot. Other noticeable appearances from different industries include; Coca-Cola in the seventh spot, MADRASETNA in the 18th spot, and Talabat in the 19th.
Follow the infographic to see more interesting campaigns that have conquered Cairo’s billboards this month. Also, through September market insight, learn more data and figures about what’s going on in Cairo’s out-of-home advertising scene https://insiteooh.com/article/5448-the-ever-changing-ooh-landscape-is-witnessing-some-interesting-developments-with-octobers-market-insights
Industry: Marketing & Advertising
Brand: INSITE OOH
Region: North Africa
The Art & Science of OOH
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