The Luxury watch manufacturer OMEGA has returned to the billboards of Dubai, after its last campaign which prominently featured James Bond’s movie, No Time to Die.
This time the brand is back on the scene to promote The Speedmaster Chronoscope. The Speedmaster Chronoscope collection takes inspiration from the brand’s chronograph wristwatches from the 1940s, mainly showcased in the captivating dials of these 43 mm watches, which are printed with three timing scales in a 1940’s “snail” design. They include a Tachymeter scale, a Pulsometer scale, and a Telemeter scale, with further vintage inspiration in the leaf‑shaped hands of each watch, as well as the “spiral” track pattern that runs beneath the Arabic numerals on the dials.

The outdoor marketing campaign utilizes simple visuals that keep the spotlight on the watch, with an extreme closeup on the watch itself, and a white background that features the brand’s logo as well as the name of the collection.

This limited campaign is a new one, appearing in the first week of November on Uni-Pole billboards in Sharjah.

The Art & Science of OOH

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