The competition between real estate developers is getting fiercer day by day in the OOH arena. Recently, a new promising real estate developer, United Development Group, has entered the OOH scene to heat up the competition with an enormous start to introduce themselves amongst audiences and competitors.\r\nUnited Development Group (UDG) has captivated the OOH scene across Cairo’s roads with aesthetic visuals on a luxurious black-themed background with a motto that states that “There’s More To Discover”, reflecting their philosophy. In other words, they are establishing their position in the Egyptian real estate market by not only delivering abstract units but also delivering art, aesthetics, moods, vibes, comfort, originality, authenticity, professionalism, and uniqueness, since life has more to it. \r\nUDG is a full-service real estate developer whose goal is to build opulent, and contemporary living environments. As for the ad copy, it was creative and out of the box, grabbing attention & gazes from audiences, due to the brand using a creative call to action, instead of directly asking audiences to call their number, they provide the hotline & tell onlookers not to call them, but to scan the QR code available on the billboards, which in turn leads directly to their auspicious website, where they can book units or acquire more information. So, in a brilliant use of reverse psychology technique, United Development Group makes a call to action by asking for the opposite. \r\nLonging for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.