Noon climbs up on UAE's billboards with a massively distributed awareness campaign for Yellow Friday. Noon's previous appearance on the Emirate's DOOH and OOH scene concerned a Buy 1 Get 1 Free promotion on many product categories. The e-commerce brand recently had an 11.11 sale providing the craziest November sale with amazing offers and discounts. Noon has currently returned on billboards with the CRAZIEST SALE OF THE YEAR starting from the 22 to 28 NOV according to the ad copy. \r\n\r\nThe campaign uses the main tagline CRAZIEST SALE OF THE YEAR in big and bold typography in order to grab the immediate attention of ongoing vehicles. The word SALE is also highlighted in bright red so that consumers spot that word with the utmost ease. The campaign also uses a mustard yellow color which is consistent to the brand color of Noon. This color makes it convenient to use the motto YELLOW FRIDAY. Some billboards also use another promotional aspect that concerns the fact that if customers were to pay for products through VISA, they are going to get a 10% discount. The visuals also portray the types of products included in the sale and these include; original Adidas footwear, hair straighteners, Football wear, and electronic devices including Air pods and PlayStation Joysticks. The visual promoting the sale on consumer electronics also highlights that consumers can get UP TO 80% OFF. Some of the visuals use the catchy ad copy BEST DEALS BIG PRIZES while some highlight that UP TO 25% OFF on products paid through Mashreq Bank. \r\n\r\nThis campaign is a relatively new one that has been released during the second week of November and distributed as digital screens, bridge billboards and lampposts across Dubai and Sharjah.