Lipton has returned to the OOH scene once again after its last outdoor marketing campaign to promote its yellow label tea packets. Karim Abdel Aziz stars in the ad, posing happily with a teacup in his hand, smiling charmingly with the ad copy alongside him stating that Lipton “بيظبط الكلام” which generally means that it “adjusts the mood”. The tea manufacturer is known for using natural ingredients in its tea packets, which has reinforced its status as a major presence in the field. The visuals use the brand’s distinguished yellow color scheme, emanating positivity & happiness, which is reflected in the t-shirt the star is wearing. The visuals also display the packets and the brand’s logo prominently on the ad space. Want to learn more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
