YouTube rises on Cairo's prime OOH platform announcing the new shortcut to watching and producing online video content; YouTube Shorts. YouTube doesn't often show up on Egypt's OOH scene which makes this appearance a surprise, raising awareness on a new way to upload and watch videos, one that YouTubers are bound to be fascinated by. Now with YouTube Shorts, vloggers and online audiences have the opportunity to Watch and Produce Short Videos, as the ad copy highlights. Shorts are considered a new video experience that allow audiences to watch and create short, catchy videos using just a smartphone. These videos are vertical 60 second videos or less. YouTube Shorts offers customers an easy and lightweight process to create and connect to YouTube's 2 billion users. The service also gives customers the chance to get a customized viewing experience since the platform allows video creators to capture and edit videos straight from their phones. The campaign visual demonstrates different screenshots of short videos taken through YouTube shorts, and these still shots are bound to grab people's attention since they portray a still photo of a young man jumping and a young woman posing in elegance for the video. Another visual portrays a group of friends working on a short video and they are portrayed through the smart phone. Another visual also portrays a beautiful woman making a YouTube Short by the beach. The campaign uses a bright yellow color which is bound to make a strong impression on the roads, portraying YouTube's main logo along with YouTube Shorts' new logo. To find out more on YouTube Short's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
