Dubai Calendar rises on Dubai's prime DOOH scene, raising awareness for the phenomenal upcoming event NOFILTERDXB Dubai Motor Show. The digital outdoor campaign encourages the mass audience to gear up for an exciting automotive extravaganza from the 24th of November to the 27th of November 2021. Dubai Calendar's previous appearance on Dubai's OOH market involved raising awareness on a night full of sarcasm with Rob Beckett's standup comedy show in Dubai. The exciting ad copy used DUBAI MOTOR SHOW REDEFINED is bound to attract many car lovers along with the motto Because Life's Naturally Amazing. The show is considered the largest motoring exhibition in the Middle East and North African region. This will be the 16th edition of the event and the Dubai International Motor Show is currently being rebranded as #NOFILTERDXB. The event will bring together various global manufacturers, industry specialists, and car enthusiasts. The event is also expected to have exclusive car launches of the newest innovations and technological features, as well as watch interactive demonstrations dedicated to every kind of motoring passion, from supercars to bikes, and customized vehicles. The campaign visual uses a set of different photographs consisting of supercars and people enjoying their time with different vehicle activities highlighting that the event will be taking place at the Dubai Harbour. The campaign is a fairly new one that was released during the first week of November and was distributed as a digital marketing (DOOH) campaign across prime advertising locations in Dubai.
