Luxury fashion brand BOUCHERON shines on Dubai's prime OOH scene with a new grabbing awareness campaign showcasing some of the most elegant and trendy jewellery trends. BOUCHERON's prior appearance on UAE's prime billboard platform gained a massive amount of attention towards the magnificent Serpent Bohème Collection featuring Andreea Diaconu as the main ambassador. 

BOUCHERON is currently back on billboards with their latest additions to the Serpent Bohème Collection highlighting the fact that the top-notch jewelers have been established in Paris since 1858. The campaign portrays a close-shot photograph of a model wearing the magnificent serpent bohème necklace, 23 motifs, along with several beautiful rings from the same collection. The ad copy also highlights that consumers can now "Shop Online At" Bloomingdales. ae. The ad copy encourages audiences by stating "A New Experience Awaits at Bloomingdales.ae". Half of the ad visual demonstrates the Serpent Bohème Ring S Motif which is bound to grab the attention of the Emirati OOH audience. 

The campaign is a relatively new one that was spotted on Dubai's prime OOH spots during the first week of November and was distributed across limited OOH spots as Hoardings. 

The Art & Science of OOH

Back To Top Arrow