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Twinkies Promotes Its New Bigger Size on Cairo's Billboards with A Distinct OOH Campaign Starring Akram Hosny

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Twinkies Promotes Its New Bigger Size on Cairo's Billboards with A Distinct OOH Campaign Starring Akram Hosny

Twinkies has returned to Cairo’s Billboards after some absence from the OOH scene since its last campaign back in 2018. This time the brand has risen on the landscape to showcase its new bigger size, as well as its plentiful creamy filling. This campaign stars Akram Hosny, who appears as a medieval knight, as well as an adrenaline junkie who’s skydiving from a flying plane. The eccentric and energetic visuals certainly draw attention to the ad, and further encourage audiences to purchase the delicious product.
The ad copy states that Twinkies “has a white heart” or “توينكيز...قلبها أبيض”, putting emphasis on the tasty filling. In addition to that, the logo of Edita is visible at the bottom ad space, as well as the price for the bigger size.

Longing for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.

Campaign Credits

Industry: Food & Beverages

Brand: Twinkies

Advertiser: Edita Egypt

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Country: Egypt

Region: North Africa

Tags: Akram Hosny | Awareness Campaign | Twinkies

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