The leading e-commerce brand, Jumia, climbs back up on Greater Cairo's prime OOH scene, with a new and massive awareness and branding campaign, featuring some of Cairo's most prominent and beloved faces; Bayoumi Fouad, Khaled Mokhtar, and Ahmed Basyoni. Jumia's prior appearance on Egypt's billboards concerned a promotional and branding campaign where Jumia was announcing that the online marketplace has everyday necessities and everything for special occasions. 

Jumia is currently back on billboards stronger than ever giving ambassadorship to some of the most beloved influencers in Egypt, grabbing maximum attention on Egypt's roads. The idea for the OOH campaign was actually derived from the official TV commercial which features an extremely catchy theme song. Jumia highlights in the ad copy that there are hot deals on the line for Black Friday, starting from the "5th-30th November". Jumia recently launched a teaser campaign which it later revealed using the ad copy which translates to "This is The Deal". One of the campaign visuals underlines that Jumia is offering a "50% Discount" on American Eagle, while another visual highlights consumers can pay in installments through Banque Misr with "0% Interest". Other visuals portray Bayoumi Fouad holding a phone open to Jumia's application, while Khaled Mokhtar is portrayed spinning a shoe on his finger, and Ahmed Basyoni is seen holding a blender, as Jumia initiates that the offers and promotions are on various product categories. 

To find out more on Jumia's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more. 

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