Ralph Lauren Corporation is a world leader in the design, marketing, and distribution of high-end lifestyle items across five categories: garments, accessories, home, perfumes, and hospitality. Ralph Lauren's reputation and distinctive image have been constantly established across an ever-expanding number of items, brands, and worldwide markets for more than 50 years. Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps, among others, are among the most well-known consumer brands in the world.

Dubai’s billboards focus on Polo Ralph Lauren, after their previous OOH campaign. The black visuals are sleek and give off an autumn aura that inspires outfit choices for people and stirs their inner fashionistas for the season. The color palette of their cultivated outfits includes beige, burgundy, white, and cream, which are known to be the colors of fall. The dapper models used look sophisticated, breezy and without a care in the world. They are laughing in various scenes; strolling down the streets, and sitting down in a park, and two dashing girls are leaning against each other in a black backdrop. The ad feels like a gust of cool air that ruffles through orange tree leaves falling down.

This new campaign struck hoarding billboards in Dubai, in the first week of November.

The Art & Science of OOH

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