ValU has returned to Cairo’s OOH scene after its last outdoor marketing campaign that was in collaboration with 2B & Sympl. This time the brand has returned to the landscape to promote its alluring Black Friday offers, with major discounts and payment facilities, as the billboards showcase the opportunity to pay on installments that can last up to 6 months.The ad copy focuses on the fact that these offers include 0% deposit, 0% interest, and 0% purchase fees. The ad copy also states that these offers provide a chance to buy what you need for this year and the next one.
The visuals showcase a solid dark background that helps the text and colors to pop and stand out, as well as providing the “0%” icons with bright and vivid colors to catch the eye and grab attention.
Longing for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
Industry: Mobile Apps
Advertiser: EFG Hermes
Region: North Africa
Tags: Awareness Campaign | Black Friday | Promotional Campaign | ValU
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