ATRIC Developments has elevated the OOH scene in Greater Cairo with its latest project BOHO, after its latest OOH campaign. It was seen last month, landing on the billboards with a teaser campaign to trigger audiences' curiosity with an intriguing question & answer format.

This time, ATRIC Developments has returned to the arena stronger than ever with its rebranded name, as it was previously named El Asreya Developments. The exquisite real estate developer returns to remind customers of its iconic destination in the heart of the Ain Sokhna, BOHO. The visuals feature a lady enjoying the sunset on the sea, describing BOHO, as a "Reverie" and a place where people can "Flee by the Red Sea" to relax and get cozy.

The ad copy hosts the Bohemian font of the project, amongst the real estate company’s logo with its hotline for those seeking more information.

Longing for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.

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