Huawei returns to the OOH scene in Dubai after its last outdoor marketing campaign which promoted the Matebook X Pro, this time the brand has returned on billboards to market the HONOR 50 5G Smartphone. The Mobile device is being advertised on creative Die-Cut billboards, as the phones depicted protrude outside the frame of the billboard, forming a stunning visual. The impressive device boasts 6.57 inches screen with a 1080 x 2340 pixels resolution. A 108 MP, f/1.9, wide camera lens, in addition to an ultrawide one with 8 MP. The ad copy uses the slogan “wonder in one take” or “إبداع في كل لقطة”, emphasizing the impressiveness of the camera. The website is also provided for those seeking further information.

This creative campaign is a new one, that has shown up in the first week of November in limited locations on Hoarding Billboards in Dubai.

The Art & Science of OOH

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