Margins Group for Real Estate Development and Project Management is preparing to start implementing the Oaks Egypt New Capital project in the Administrative Capital, in early 2022. The project covers an area of 9.9 thousand square meters, in the Downtown area, in the Administrative Capital, and includes 400 units, and it is planned to establish a commercial mall, restaurants, cafes, and hotel services.

To promote such a project, MARGINS DEVELOPMENTS landed on Cairo’s OOH scene with the star Eyad Nassar. The actor poses with a proud look & a confident smile in the simple and professional-looking outdoor marketing campaign. The campaign’s ad copy states that the project shall provide apartments & suites in the Administrative Capital, touted as the first branded residence.

The bottom section of the ad provides the hotline for those seeking further information as well, with all the texts & visuals being featured on a solid dark background that evokes feelings of reliability and professionalism.

To find out more about this OOH campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more. 

The Art & Science of OOH

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