The nationally loved chocolate manufacturer that has been recently dominating the Food & Beverage market, COCOA LOVERS, has spiked Cairo's prime outdoor advertising scene with a mouth-watering campaign. Cocoa Lovers has satisfied chocolate cravings for all chocolate lovers with exceptionally delicious chocolate biscuits, providing a wide range of different flavors.
The last time Greater Cairo's OOH audience spotted one of Bisco Misr's products on the billboards was back in 2018 when the company was advertising for their regular wafer everyday munchies. Bisco Misr is back on Cairo's OOH scene with its new line of COCOA LOVERS, raising maximum awareness on their newest flavor; COCOA BISCUITS FRUIT & NUT using colorful and creative ad visuals that are very likely to trigger chocolate cravings. The ad copy uses the main tagline "The Same Taste.. The Same Love.. Reduced Price.." grabbing the outdoor audience’s attention with a promotional aspect. Another visual portrays the wide range of mouth-watering chocolate biscuits including; Cocoa Biscuits Caramel and Cocoa, Cookies & Cream, Soft Melts, Crunchy Bites, and Cocoa Lovers Sandwich. The ad visual also puts pricing on each product and the chocolate biscuit bars are priced starting from 4 EGP to 6 EGP only.
To find out more on Bisco Misr's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
Industry: Food & Beverages
Brand: Cocoa Lovers
Advertiser: Bisco Misr
Region: North Africa
Tags: Awareness Campaign | Bisco Misr | Promotional Campaign | Cocoa Lovers
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