After Emirates NBD reminded the citizens of UAE that it was an official partner of EXPO 2020 Dubai in its last OOH Campaign, the domineering bank has returned to the OOH scene once again. From the self-proclaimed “best bank in the UAE”, Emirates NBD unleashes the Marriot Bonvay card, with unparalleled travel benefits.

People can enjoy free nights at thousands of hotels around the world, room upgrades, free flights, VIP accesses to world-class events, and so much more as a Marriott Bonvoy member. With a welcome offer to earn up to 200,000 bonus points, unlimited points where one can earn up to 6 points with every dollar spent, airport lounge access, and gold elite status, this card brings people unseen before benefits. 

The billboards are enticing every passenger to look, revel in the beauty of the natural scenery, and feel the urge to visit these stunning destinations with the help of Emirates NBD. From calm beaches, to sandy shores, to bungalows in the middle of blue oceans, the visuals take people’s breaths away. The visuals portray the sleek black MasterCard imprinted on the side, looking expensive and shiny, with the brand reeling people in with “Free Nights at 7,600+ Hotels Worldwide”. 

Emirates NBD’s new limited campaign hit Dubai in the first week of November on digital screens, lampposts, uni-pole and hoarding billboards.

The Art & Science of OOH

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