Abu Dhabi Islamic Bank (ADIB), the leading Islamic financial institution & bank, has officially revealed “Amwali”, the world’s first Islamic digital proposition targeting youth between the age of 8 to 18. Amwali is an innovative initiative that brings together a plethora of banking products and inventive technology to enable young customers to enjoy a whole new way of banking that is paperless, signatureless, and branchless. The outdoor campaign media showcase a father with his son & a mother with her daughter, both youngsters hold a smartphone in their hands, open to the ADIB mobile app. The ad copy states “Wish for your children to be financially future-proof? Open an ADIB Amwali account for your child today”. Such a statement instills confidence and invites parents to invest in their children’s future. Several logos are present on the outdoor ad, including ADIB’s logo as well as its website, the ADIB Amwali app, and ADIB mobile banking app. This campaign is a new one that was released during the fourth week of October and was launched on Bridge Billboards and Digital Screens in Dubai City.
