DiDi Captain climbed up on Greater Cairo's billboards for the first time to promote and raise awareness on the new application for car transportation and commuting. The campaign encourages potential captain employees, to join the DiDi family and start generating income with competitive service fees, local support, and leading safety features. 

The brand positions itself as the world's leading online platform where the target segment has options to either join DD as captain, or book their rides with DD. What is really exciting is that the DD platform connects millions of passengers and thousands of drivers worldwide every day. The ad visual highlights that the company takes "0% Commission" meaning that captains will get 100% of their income. This unique selling proposition is bound to grab Cairo's OOH audience, aided by the bright colors of the campaign. The visuals also portray smart-casual dressed captains and inform audiences that they can get the app from either Google Play or App Store. 

To find out more on DiDi's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more. 

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